We all know how powerful social media is especially in disseminating information to a large number of people at such a short instance. Because of this, social sites have become a useful marketing tool for entrepreneurs who want to get some exposure on what they do.
However, social media marketing also needs to have a perfect plan for it to work effectively and reap satisfactory results. If you"re a beginner, this might sound a bit overwhelming to do this and you might lose your confidence in the process.
So, how do you create a good marketing plan? Here are some questions that you need to answer to come up with the right plan for your business:
What should my company aim to achieve?
You might use social media to gain more exposure and attract more potential customers or just for promoting your business.
Who would manage my company"s accounts?
Try to consider allotting the task to a staff member especially one that has marketing experience.
Should my company have presence on all social media networks?
Most businesses just begin with a blog and 2 social networks. Working with a lot of social sites at the same time might be tedious and you would not be able to concentrate on them.
What are the best social networks for small businesses?
This actually depends on your target market on which social sites they usually frequent. You could go with a visual-based site or a text-based site.
How often should I post new content?
It"s a good habit to post regularly for 2 – 5 times a day. People visit social sites throughout the day so, make sure to time your posts consistently.
What types of content should I post?
It could be images, articles, links or a combination of these which are relevant to your business.
To know more about other questions that you need to ask, check out the video below: